Faced with the ever-increasing costs, glacial speeds, and opaque bureaucracy of healthcare’s status quo, consumers are taking a proactive stance towards reclaiming their own health and wellness. Through value-based care, alternative delivery methods for care and diagnostics, and many other innovations, consumers are finally getting the knowledge, choice, and transparency that they’ve come to expect from other services.
Given the opacity and complexity of healthcare pricing, consumers will favor solutions that can break down those barriers and offer features that consumers expect in all their other purchasing decisions.
Big data is eating the world and self-care is no exception. The plethora of devices to measure steps, sleep, heartbeat and more has become more accessible. Consumers want insights specific to their health and control over their data.
Healthcare is not yet accustomed to treating patients like customers. Solutions that help the consumer work with providers and payers will see greater long-term adoption as they improve the effectiveness of care.
Digitally native and skeptical of the traditional health system, younger generations are more open to alternative care delivery models. Whether it is at-home diagnostics or virtual pharmacists, if it saves them time and money, they’ll be interested.