Though product-based innovations in telehealth, testing, and wearables have proven to be permanent, many other components of the healthcare system have remained frustratingly stagnant. Whether it will be AI, new care models, or novel go-to-market approaches that tip the scales, the ways in which patient data, healthcare costs, and employee benefits are all managed are on the cusp of a sea change -- and startups will play a pivotal role in that shift.
With household spend on out-of-pocket healthcare costs growing at an ever-accelerating pace, consumers and employers alike will need new ways to pay off record medical debt and anticipate/prepare for future healthcare expenses.
Proactive care, including increased visits to a primary care physician, is linked to better outcomes and lower emergency-related costs; from this, there will be an opportunity to fill the current void in US primary care by retooling existing care infrastructure, incentivizing regular checkups, and streamlining processes for specialist referrals.
With updates to privacy policies and increased competition, the cost for health brands to reach the next customer has steadily risen. Healthcare startups will need to look beyond search and paid ads to grow their presences; whatever new approaches emerge, personalization will be critical.
Employer profitability is increasingly strained by healthcare costs, and current benefits offerings don’t match what employees actually use. As a result, there will be a radical shift in employer benefits towards higher engagement offerings that are more specific to the needs of employees.