Reimagining Marketplaces

Dating back millennia to the Greek agora, the marketplace model facilitates the exchange of money for goods, labor, and shared resources. The first wave of marketplace digitization disrupted marketplaces through ease of transaction. The next wave will disaggregate previous incarnations, offering specialized markets that know their customers better, fix broken supply chains, and promote consumers as creators.

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Marketplace share of consumer spending
Median marketplace commission fee
Marketplace sales growth, 2020

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