Firm News

Welcoming Jordan Morrell as an NCV Entrepreneur in Residence

April 8, 2022
August 29, 2022

We are pleased to announce Jordan Morrell has joined NCV as our newest Entrepreneur in Residence.

“We’re incredibly excited about welcoming Jordan as our newest EIR,” said Mike Smerklo. “Jordan brings 20+ years of experience as a seasoned operator with deep industry experience, a clear consumer understanding, and a passion for great products.”

It has always been important to our firm’s culture to have a strong entrepreneur in our office to bring their unique perspective on emerging market trends and discover their next project. We are thrilled to have Jordan start exploring new internet consumer opportunities as the next step in his storied career. 

Jordan was most recently Vice President of Strategy and Operations for Nike Design working side by side with Nike's Chief Design Officer. In this capacity, Jordan was the COO of Nike’s 700+ person design organization with responsibility for: driving its business and creative strategy, managing its annual $180M+ operating budget, and leading its 30+ person Strategy and Operations team who provide designers with the time, space, and tools to unleash their creative potential and deliver product excellence.

He also played a critical role in driving collaboration across Product Management & Merchandising, Innovation, Design, and Marketing to define and drive Nike's seasonal narratives and consumer concepts, solve for consumers’ needs and deepen their connection to the Nike brand. He and his team enabled the world’s largest design house to create 16,000+ unique styles of footwear, apparel, and equipment each year.

Prior to joining Nike Design, he was a leader in Nike’s North America Direct To Consumer retail offense (Nike Stores + as GM of both the NIKEiD and Nike+ Digital business units - managing Nike's legacy customization business while also launching and building Nike’s first-to-market wearables business (led by the Nike+ FuelBand). 

“I look forward to working side by side with the NCV’s industry-leading team of technology and early-stage investment experts,” said Jordan. “I can’t wait to roll up my sleeves to develop the next great, consumer brand with a disruptive technological advantage.”


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