Headquarters: Austin, TX
Founded: 2015
Founders: Eric KormanCynthia Korman



Based in Austin and founded in 2015, PHLUR has reimagined fragrance from scent inspiration to production to purchase. Made by and for uncompromising people, the inaugural line of scents was created with a unique balance of premium ingredients and environmentally responsible practices. Shipped directly to your home, Phlur allows customers to test their line of scents before purchasing their own scent. In 2017, PHLUR brought this same mindful approach to candles with three unique scents, each inspired by an existing fragrance

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Eric and Cynthia Korman are the founders of PHLUR. Eric is the CEO of PHLUR and former president of Ralph Lauren Digital and Global E-Commerce, a division of Ralph Lauren. Prior to Ralph Lauren, Eric was president of Ticketmaster Entertainment. Eric has served on the Board of Directors of Points International (TSX: PTS), Active Network Inc., BET Digital and OpenTable Inc. (NASDAQ: OPEN). He received his MBA in finance from The J.L. Kellogg Graduate School of Management at Northwestern University and his B.A. in economics from Emory University. Cynthia is the Creative Director of Phlur and previously served as the Art Director of Bon Appetit, Glamour and Lifetime Magazines, as well as the consulting Art Director at various Conde Nast publications. She received her B.A. from Princeton University and studied graphic design at the Parsons School of Design and the School of Visual Arts.




Buzz on Twitter

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Bloomberg- October 17, 2017

This Former Ralph Lauren Exec Wants to Change the Way You Buy Cologne


Sarasota Magazine - July 11, 2018

Behind the Brand: An Interview with Phlur's Eric Korman


WWD - March 19, 2018

Direct to Consumer Fragrance: Can It Ever Work?

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Xconomy - February 22, 2018

Forget Perfume Counters: Phlur's AI is E-Commerce's Scent Sherpa

Press Release - March 22, 2018

Innovative Perfume Startup Phlur Raises $6m to Expand Offerings